July 2020

Content marketing = knowledge marketing

The darling of marketing communications today is “content marketing,” but it’s nothing new. Businesses large and small have been doing it for decades, through newsletters and free hand-outs in print. Think of your in-flight magazine describing your destination, or the white papers about technical subjects. Content marketing isn’t just for big corporations, though. Smaller and […]

Words of the pandemic

I’m going to start this post with a prediction: we are not yet at the half-way point of the novel coronavirus pandemic. We started more than three months ago, and while in most of Canada, the numbers of new infections look encouraging, we are also starting to see hints of the dreaded second wave.  The […]