buzzwords

Onboarding, buying-in and re-skinning: Gerunds gone wild

Today’s hottest buzzword is “onboarding.” A group of corporate Internet professionals has “onboarding” an official part of a major, inter-departmental project, as in “The onboarding phase will continue until buy-in has been obtained from a significant majority of players in this space.”  See what they’ve done here: defined one buzzword with another in a passive […]

  “A camel is a horse designed by a committee.” That’s been attributed to more than one person, and it’s an excellent way to describe written documents that get approved by authorities who are more concerned about things other than the content of the documents themselves. In other words, documents produced by corporations and governments. […]