Onboarding, buying-in and re-skinning: Gerunds gone wild
Today’s hottest buzzword is “onboarding.” A group of corporate Internet professionals has “onboarding” an official part of a major, inter-departmental project, as in “The onboarding phase will continue until buy-in has been obtained from a significant majority of players in this space.” See what they’ve done here: defined one buzzword with another in a passive […]
