The importance of clarity Every message has to have one clear, main message. Mix in too many, and you risk coming across as confused, dishonest or ridiculous. And when you change your messaging, you lose credibility. Sometimes, you have to change your message because circumstances change, or we learn more. Even so, you will raise […]
Of all the tools and techniques for writers that I have written or spoken about, the outline gets the most resistance. Students, bloggers, aspiring writers and tweetmates argue “I like to write by the seat of my pants” or “I can’t use an outline.” But I have yet to find a professional writer, one who […]
This has been an extreme week when it comes to North Korea—extreme political tension, extreme possible consequences and extreme differences in communications strategy, tone and messages. Furious rhetoric There’s no shortage of reaction to and analysis of the continuing verbal exchange between the Trump White House and the leadership in Pyongyang. I’ll let others debate […]