The importance of clarity Every message has to have one clear, main message. Mix in too many, and you risk coming across as confused, dishonest or ridiculous. And when you change your messaging, you lose credibility. Sometimes, you have to change your message because circumstances change, or we learn more. Even so, you will raise […]
The next few posts on this blog are going to focus on something that I like to tell myself I know something about: how to write. Since audiences seem to like step-by-step guides, I’ll start with the two basic rules of writing. Know what you want to say. Be able to sum up your main […]
My last post focused on fiction: how to write a novel I would enjoy reading. There are far more people in the world who have to write other kinds of documents: letters, proposals, memos, instructions, report — which may or may not be fictitious. These writers also need some guidance, at least to judge from […]