In my last post, I outlined GRIP, which stands for the four steps that every writer should complete before starting to write: – set a Goal – know your Reader – state your main Idea – make a Plan, or an outline. This post focuses on the G: setting a goal. Communication as a tool […]
You can’t persuade an audience with unproven ideas, nor can you fire one up without appealing to their values. Read this opening to a seminar on secure information technology practices and then answer this question: do you care? “Why is security important to us? Because the effectiveness of our programs, activities and services depends on […]