The last post looked at content marketing as a way of building your brand and attracting new customers. Today, we’re going to dive deeper into how to create a content marketing strategy that works for your business. How content marketing helps you Simply put, it’s using the information you already have or that you produce […]
“Authoritarianism appeals, simply, to people who cannot tolerate complexity.” Authoritarianism is growing in popularity in many democracies, as we can see in places that were once seen as democratic success stories like Hungary and Poland. “Populist” parties and leaders in Italy, France and the U.K. Trump’s populist and authoritarian appeal is undeniable, and terrifying as […]
The darling of marketing communications today is “content marketing,” but it’s nothing new. Businesses large and small have been doing it for decades, through newsletters and free hand-outs in print. Think of your in-flight magazine describing your destination, or the white papers about technical subjects. Content marketing isn’t just for big corporations, though. Smaller and […]
I’m going to start this post with a prediction: we are not yet at the half-way point of the novel coronavirus pandemic. We started more than three months ago, and while in most of Canada, the numbers of new infections look encouraging, we are also starting to see hints of the dreaded second wave. The […]
This is an announcement I once thought I would make three years ago. Then, two years ago. Then last year. But better late than never, right? So here it is: I have finished the first draft of the second novel in the projected Dark Age trilogy. I typed FIN at the conclusion of the final […]
This is one of those times that clarifies the word surreal. To qualify: I’m neither in quarantine nor isolation. I have no symptoms. I have not been near anyone with symptoms. I have not travelled in over a month. The whole family is healthy and safe. But life is certainly different. Driving to the grocery […]
Covid-19, information and misinformation Yahoo News: “Poll shows Republicans largely dismiss threat of coronavirus.” 43 percent of Americans said they are not worried about it, and 44 percent believe the threat is exaggerated. Among Republicans, following the President of the U.S., that number is 58 percent. Social media posts about a book by Dean Koontz […]