Or, The Weaponization of Stupidity People believe what makes them comfortable. When I was about 11 years old, I saw in a book that newborns can distinguish shapes and shadows. Many of my classmates believed humans are born blind. When I mentioned what I had read, not only did I get arguments, but anger. So […]
It’s a Canada Day like no other before. Communities from coast to coast to coast, from mountains to prairies to forests, are cancelling fireworks and other festivities, in recognition of the pain and sorrow wrought by the discoveries of over a thousand unmarked graves of Indigenous children at residential schools. Schools these children were forced […]
It’s beach reading season! Yes, it’s finally here, after the most difficult year in a long, long time. Enter the eBook & Paperback Sweepstakes! (2) Winners of eBook “Gift Baskets” of ALL ebooks Other Winners of individual ebooks or paperbacks (randomly selected) So whether you’re going to be reading on the sand, with your feet […]
Ontario government announces shutdown: Epic fail Ontario announces lockdown starting December 24 — no, wait, not until the 26th! Dougie Ford just spend an hour lying on TV. With one exception, a moment of candor that began “I’m a businessman.” He then expounded on the measures his government was taking to protect businesses. A little […]
The last post looked at content marketing as a way of building your brand and attracting new customers. Today, we’re going to dive deeper into how to create a content marketing strategy that works for your business. How content marketing helps you Simply put, it’s using the information you already have or that you produce […]
“Authoritarianism appeals, simply, to people who cannot tolerate complexity.” Authoritarianism is growing in popularity in many democracies, as we can see in places that were once seen as democratic success stories like Hungary and Poland. “Populist” parties and leaders in Italy, France and the U.K. Trump’s populist and authoritarian appeal is undeniable, and terrifying as […]
The darling of marketing communications today is “content marketing,” but it’s nothing new. Businesses large and small have been doing it for decades, through newsletters and free hand-outs in print. Think of your in-flight magazine describing your destination, or the white papers about technical subjects. Content marketing isn’t just for big corporations, though. Smaller and […]